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Here are a few important initial steps required to create an impactful video. Before you begin production (actual filming) define steps 1, 2 and 3 below. They will provide you with a great start at crafting a powerful film.

1. AIM, AUDIENCE, APPROACH, AND ACTION
If there is one area in creating a powerful video that is often neglected, it would taking the time in defining these four elements thoroughly. Once defined the creative process begins by determining how you accomplish your AIM, by knowing how to APPROACH your AUDIENCE and lead them to a well thought out ACTION. This Ministry Guide for Producing Powerful Video covers the necessary basics for a solid foundation upon which you build your highly effective presentation.

2. EVERY SCRIPT HAS THREE KEY ELEMENTS
Whether you are a Mad Man (Madison Avenue Account Executive), preacher, teacher, speaker, movie maker, etc. the flow of your presentation includes Three Key Elements: PROBLEM, SOLUTION, and finally an APPEAL. Think about it. Discover the keys for creatively incorporating these elements in your next video, speech or campaign!

3. START WITH A LIFE CHANGING SCRIPT
Bad scripts almost always produce bad films. You win before you begin in this business. In the world of video and film the challenge becomes multiplied since you are using a number of mediums to accomplish the task: content, visual and audio which provoke an emotional response. Learning the basics for developing a highly effective script is a must. Even great movie stars bomb now and then. Why? A bad script.   

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As a film critic, it is my job to make judgments on the quality of production and the breadth of creativity and substance in a film.
If I were to give a rating, it would be four stars.

                                     Dr. Ted Baehr Film Critic and Author

The Ministry Guide provides questionnaires that will deliver the winning details for successfully moving your audience toward your aim.

Answer the questions and you are on your way!